Tópico do Marketing e da Publicidade

HPVentura, não é bem bem assim... a União Europeia é uma união aduaneira, o que pressupõe cumulativamente uma zona de comércio livre e uma uniformização na politica comercial externa. Existem várias zonas de livre comércio no mundo [;)] o termo ZCL pode designar o conceito e não uma em especial.

Sim, tens razão. Também pode ser isso. [;)]

Pode ser uma situação abstracta.
 
Então é isso...

UA - União aduaneira (conceito genérico)
ZCL - Zona de comércio livre (conceito genérico)

Por exemplo: A NAFTA é uma ZCL, a UE (CEE) é uma UA. A CEFTA é uma ZCL e a Mercosul é uma merdª pegada [:D] mas para todos os efeitos é uma UA.
 
Ok...muito obrigado.

Há alguns termos que ouvimos no nosso dia-a-dia, mas este realmente não estava a ver.

Da vossa expriência quais os 2 destes 3 temas vos parecem mais faceis : Actualidade Económica, Introduçãio á Gestão e Assuntos Europeus ??

Tenho de escolher dois...
 
A minha opinião pode não ser a melhor, mas parece-me que o mais "intruso" desses é a Intro à Gestão. Não quero dizer com isto que os outros dois são mais fáceis, mas dados em conjunto (penso eu, desconheço os programas) pode ter alguns benefícios, especialmente quando se relacionam entre si.
 
Epahh eu tenho os 3 ultimas exames onde as questões são muito identicas entre si.

Vou ver os 3, sendo que quando me sentir mais confiante opto por 2 mais a fundo.
 
Voltando ao Seth Godin, depois de ler este bom livro (o último dele)


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Dei hoje com esta TED: Seth Godin on the tribes we lead | Video on TED.com

Why tribes, not money or factories, will change the world







Muito interessante o conceito!!!
 
Este é mais um artigo sobre Gestão do que Marketing, mas acho que merece ser lido e pensado por todos, independentemente da área:


Stop Worrying about Your Weaknesses

Harvard Business Publishing


Little Johnny comes home one day, looks down at his feet, and gives you his report card. You smile at him as you open it up and look inside. Then your smile disappears when you see the F in math. You also see an A (English) and two Bs (history and science). You look down at little Johnny and ask, "What happened in math, Johnny? Why did you get this F?"
We want our kids to be successful at everything they do. And if they're not good at something, we ask why they failed. We tell them to work harder at it. Understand what went wrong, focus, and fix it.

But that's a mistake. The wrong focus. If you dwell on Johnny's failure, on his weakness, you'll be setting him up for a life of struggle and low self-esteem while reducing his chances of reaching his full potential. Also, as a side note, you won't fix his weakness. You'll just reinforce it.

The problem with a report card is that it measures all students against the same criteria, which ignores that each student is different with unique talents, distinct likes and dislikes, and particular aspirations. And when we see the F on little Johnny's report card, it's easy for us to get distracted from our primary job: to help him deeply enjoy his life and fulfill his potential by developing and deriving pleasure from his unique talents.

Fast forward 20 years. Little Johnny is now big John. As he sits down for a performance review with his manager, she spends a few quiet minutes looking over his review and then raises her eyes to meet his. "You've worked hard this year John. Your client orientation is superb. You've met your sales goals and you're a solid team player. But you have an area that needs development, specifically, your detail orientation. The spreadsheets we get from you are a mess. Let's talk about how you can get better in that."

An A, two Bs and an F. And his manager handles it the same way his parent did. By focusing the conversation, and John's effort, on his least favorite and weakest area.

We have a report card problem in our companies and it's costing us a tremendous amount of time, money, potential, and happiness. It's costing us talent.

Traditional management systems encourage mediocrity in everything and excellence in nothing. Most performance review systems set an ideal picture of how we want everyone to act (standards, competencies, etc.) and then assesses how closely people match that ideal, nudging them to improve their weaknesses so they "meet or exceed expectations" in every area.

But how will John add the most value to his organization? He's amazing with people, not spreadsheets. He'll work hardest, derive the most pleasure, and contribute his maximum potential with the greatest result if he is able to focus as much time as possible in his area of strength. Which means taking his focus off developing the things in which he's weak. They're just a distraction.

Here's what his manager should say: "You've worked hard this year John. Your client orientation is superb. You've met your sales goals and you're a solid team player. But working on those spreadsheets isn't a good use of your time and it's not your strength. I'm going to ask David to do those for you from now on. He loves spreadsheets and is great at them. I want to spend the rest of our time talking about how you can get even better at working with your clients. That's where you shine — where you add the most value to the company — and you seem to really enjoy it."

An organization should be a platform for unique talent. A performance review system should be flexible enough to reflect and reward the successful contributions of diverse employees. Let's encourage people to be weak in areas in which they are average — because no one can possibly be great at everything — and place all our effort on developing their strengths further.

If it's impossible to take away the part of their job in which they're weak, then help them improve just enough so that it doesn't get in the way of their strength. If you can't take the spreadsheets away from John, help him get a C and move on. That would be preferable to spending the time and effort it would take to get an A or even a B.

Next time little Johnny hands you his report card with an F in math and an A in English, keep smiling and resist the temptation to ask about the F. Instead, ask about the A first. "What happened in English?" you should say to Johnny, "Why did you get this A?" Then let him tell you about how and why he succeeds. What is it about the work that excites him? What about the teacher? How did he study?

Then, if you want him to get a little better in math, you can help him recreate the conditions that led to his success in English.

And when you're done with the report card conversation, it might still be a good idea to get him a math tutor. Because school is about exposure to everything while business is about success in something.

And then, if you want to teach him to harness his particular path to success, make sure to get him an English tutor too.


Achei muito bom!!apr:)apr:)
 
Última edição:
Hoje ao ver esta apresentação lembrei-me de recuperar este tópico:


Gerações X&Y Portuguesas num cenário de recessão:

Genx&Y


Muito interessante!! Comentários?



NOTA - (Se alguém souber meter aapresentação directa aqui pode fazê-lo? Eu tentei mas não tive sucesso :( )
 
Tentei usar o fórum sem bloqueadores de publicidade na última semana...

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... mas tornou-se impossivel devido a coisas simpáticas como esta. A ganância mata!
 
Estou fartinho de "avisar" a malta do fórum... mas volta e meia vão sempre arranjar umas porcarias desta... ou é anúncios com sons mega irritantes, ou super intrusivos como estes... enfim... é só escolher entre o vasto cardápio de "how to kill your business model"...
 
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Superior