[Lançamento] Bentley Bentayga

Novo Bentley SUV pode ser fabricado em Bratislava

Bentley chief Wolfgang Schreiber said that a positive decision was expected on the SUV "very soon". The model would enter production in 2015 or 2016, should the production sign-off be granted in the next few weeks as expected.

Schreiber said just a few "last hurdles" of the business case needed to be assembled, one of which was where the model would be built.

Two options are being proposed: one is for the still-unnamed Bentley SUV to be built in Crewe, and the other is for it to be built in Bratislava alongside the Porsche Cayenne, Audi Q7 and Volkswagen Touareg models on which the SUV would be based.

"We want to build sustainable cars that make money," said Schreiber. "But we have the components and the craftsmanship skills in Crewe."

Schreiber said that capacity was not an issue at either plant – 3000 to 4000 units per year are being projected – but instead that a whole other suite of options was being weighed up, including logistics, investment, craftsmanship, knowledge and labour rates.

As a board, Bentley would prefer the model to be built in Crewe but Schreiber said that this was not to say that the Volkswagen Group board was pushing for the model to be built in Bratislava.

"We are all fighting for the best decision for Bentley," said Schreiber. "Everyone in VW knows how motivated and skilled the workers in Crewe are and their interior craftsmanship is a true asset."

If the model were to be built in Bratislava, it would be the first Bentley sold without the famed 'Made in Crewe, England' plaque since some examples of the Flying Spur were built in Dresden in 2005/06. Instead, a 'Designed in Crewe, England' plaque would likely feature.

Even if the model ended up being built in Bratislava, almost all the interior components would be shipped over from Crewe to give the model the exclusive Bentley feel.

Schreiber admitted that from the outside the decision for the SUV to be signed off for production seemed long and complicated, but in reality it was a fairly straightforward internal checklist that was being worked towards and there was "nothing unusual" about this project.

The SUV that is expected to be signed off for production will look very different from the concept model revealed at the Geneva motor show last year, Schreiber revealed.

"It's completely different now and already ready for final development," he said. "It has the DNA of the current cars but looks even more special as a very modern SUV.

"It has lots of new technology, a hand-crafted wood and leather interior and a powerful, torquey engine with effortless acceleration."

He admitted there was "room for improvement" with the design of the original concept.

More than 2000 orders have already been placed for the model, despite no one having seen the final look or knowing the final price.

"That is testament to the fact that people don't question the idea of such a car as a Bentley," said Schreiber.

Sales director Kevin Rose said the price of the new Bentley SUV would pick up where the new Range Rover left off. With versions of the Range Rover eventually expected to come in at around £125,000, this is the anticipated entry price for the new Bentley.

Around 50 per cent of sales of the new SUV are expected to come from the US and China, with the Middle East, Russia and Europe next in line with an even split.

The new SUV would form a key part of Bentley hitting its sales target of 15,000 units per year by 2018, almost double the 8510 registered in 2012.

With regards to the name, both Rose and Schreiber confirmed it would not be Falcon, and that the firm was working on a name that would work across its global markets.
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Oficial: Bentley SUV para 2016

La marca británica acaba de confirmar de manera oficial que ha dado luz verde a la producción de su primer SUV. Será el cuarto modelo de la gama y saldrá a la venta dentro de tres años. La decisión definitiva ha tardado en llegar unos seis meses desde que el consejero delegado de Bentley, Wolfgang Schreiber, sugirió que estaban a poco de aprobar la fabricación de este todoterreno.

Bentley no ha mencionado nada en su comunicado sobre su nombre ni sobre su diseño. Pero supimos por aquellas declaraciones de Schreiber que en varios aspectos se apartará de lo visto en el prototipo EXP 9F. Este tan solo fue un estudio de las reacciones de clientes potenciales. Lo que asegura el presidente del Consejo de Administración del Grupo Volkswagen, Martin Winterkorn, es que será un “auténtico Bentley: potente, exclusivo y un éxito”.

La nota de prensa añade que conservará el tradicional lenguaje de diseño de la firma y que tiene como ambiciosa misión convertirse en el SUV más potente y lujoso del mercado. Su fabricación permitirá crear otro millar de puestos de trabajo en la industria británica. Este modelo forma parte del plan de más de 931 millones de euros (800 millones de libras) que Bentley invertirá en sus instalaciones de Crewe y en crear nuevos productos.

Aparte de la nota positiva para la economía británica, en el fondo la luz verde a este SUV se ha dado gracias al buen recibimiento que tuvo entre los clientes la idea de tener este tipo de vehículo en la gama de Bentley (no así la estética del EXP 9F). No obstante, dado que ya no se parecerá al primer prototipo, ¿cabría esperar que la marca muestre otro tipo de adelanto antes del modelo definitivo?
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Primeira foto oficial:

BentleySUV-highres.jpg


“Bentley Motors today releases the first picture of the Bentley SUV, due to hit roads in 2016. It will be the most luxurious and powerful SUV on the market, setting it apart from any other SUV, true to the brand hallmarks of luxury, performance, quality and craftsmanship”, says the carmaker in its official press release.
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Última edição:
Bentley SUV - Autocar

Bentley has released a new official preview image of its forthcoming SUV.

The image, which only shows the front of the Bentley SUV, reveals the new model will keep the firm's hallmark mesh grille with round front light clusters and traditional SUV proportions.
Bentley's SUV will become its fourth model line, and has been described as being a "thoroughbred" Bentley, which will represent the brand's "hallmarks of luxury, performance, quality and craftsmanship.

"It will create a completely new segment in the SUV market."
The company has claimed that when the model launches in 2016 it will become the most powerful SUV on sale. A plug-in hybrid variant of the SUV is already scheduled to launch in 2018, with an electric range of around 25 miles. Bentley recently revealed it has already received over 2000 pre-orders for the SUV model, despite no customers seeing the car. The company is aiming to sell around 3000 units of the SUV per year.

The company has already passed its first milestone with the new car, with a successful summer test of a prototype. Winter testing is scheduled to get under way at the end of this week, while the firm's production facility in Crewe is already gearing up for production.
An extra 250 staff have already been hired to help build the new SUV, with more planned to join before production gets underway.

Company boss Wolfgang Schreiber told Autocar the project was "exactly on time". While pricing for the new model has yet to be revealed, company officials say the SUV will attract "a premium price as you would expect from a Bentley". Pricing the model above a high-end Range Rover, as suggested by officials, would mean an entry price of at least £125,000.

The launch of its first SUV model forms part of an £800 million investment in the firm's Crewe headquarters. Bentley plans to sell 15,000 vehicles per year by 2018.
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El futuro Bentley SUV costará 200.000 euros para no estar al nivel de un Porsche Cayenne



No es ninguna novedad si os decimos que el futuro SUV Bentley será caro, es de esperar. Sin embargo, Wolfgang Durheimer (CEO de Bentley), asegura que el SUV Bentley abriría un nuevo camino en términos de precio, según explicó a Autocar durante el Festival of Speed de Goodwood.

El CEO de la marca dejó escapar que tendría un precio superior a las 130.000 libras esterlinas (163.000 euros o 220.000 $). Para la gente de Bentley, que los SUV de gama alta del mercado ronden los 160 a 170.000 euros es un problema, pues la marca quiere posicionar su coche por encima de los Mercedes ML63 AMG, Range Rover y Porsche Cayenne Turbo (modelos que rondan los 170.000 euros).

Pero tampoco quiere que el precio del SUV sea superior a los 220.000 euros, aproximadamente, que piden por la berlina Mulsanne, la cual seguirá siendo el tope de gama de la marca de Crewe.

No es la única cifra estratosférica que tendrá el futuro SUV de Bentley, pues Durheimer ha confirmado que el se han puesto como objetivo los 320 km/h de velocidad máxima para el SUV.

Pero si el Bentley rondará los 190 o 200.000 euros y exhibirá una velocidad tope de 320 km/h qué margen le deja al otro SUV del grupo VAG, el Lamborghini Urus.
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