Little James:
"I have only just come back from China and was on the same stage as the NAC and NAC MG senior team for that launch of MG specifically for the Chinese market.
Non Western press were specifically discouraged from attending because the massive difference between the Chinese (male) car buyer and the European (male and female ) buyers.
With basic differences in the simple fact that Chinese can't say 'MG' and need a wording that they can say should at least wake most up to how different things are out there, and why there are huge differences between styles and content of releases from China and those from UK."
"
Firstly too many think that restarting the TF is a matter of laying orders for parts (3000 plus per car), getting in a shift of workers, training them and push the start button and see cars start rolling off the line. It has been anything but this simple with around 70% of parts needing new tooling, which has obviously taken time to make, then the parts coming off them need to be validated, tooling or process modified to achieve the right standards before it is available to go into production.
Now with this in mind whilst there is an attraction to look at tooling up with new designs, that takes longer and quite simply takes too much time. It has taken some time once NAC had bought the assets to evaluate what they actually had, and what is the best way forward.
So in reality the time actually available between that decision and the first roll off of true production cars is much less than 2 years. It is also the reason why I feel the July start date for production cars may slip. If it doesn't then this is a major achievement and one deserving admiration."
"
Beyond the introduction there are some very interesting plans for the TF and this then extends beyond this to new metal, some of which has its roots in behind closed doors MG Rover work done before the company collapsed.
Initially TF production will be for the UK market only, hence concentration on only RHD and only when all of the hurdles in the UK market are sorted will the European markets be looked at starting probably with Spain (e também Portugal?)."
"I would add a couple of final points. Firstly that added value is being seen as a way to make the initial cars more attractive, perhaps with LE status.
Price is yet to be set, although my message was that they had to be more competitive than the competition and go for a realistic level bearing in mind the range of prices in this soft top area and not just the MX5. Warranty is an area where a much longer period is clearly on the cards and this is on the back of engine modifications to eliminate the HGF.
These mods being around for some time but internal company politics and a worry of successful legal claims being made by owners over a long period prevented them being implemented in the MGR era.
A clean sheet and no baggage does have value sometimes."
informações do Roger Parker.
] Por acaso sou Relações Públicas, mas não é da MG. Sou Relações Públicas de um hotel [
] Se fosse da MG era um sonho tornado realidade [
]
] 
