Alfa Romeo

WH disse:
Sim a FIAT já tem dinheiro suficiente para saldar as suas dívidas, mas no caso da Alfa romeo está em dificuldades,
estão a vender pouco e dão prejuízo (mais de 200 milhões todos os anos),
deixaram de vender o Alfa 166, o Brera e o 159 vendem abaixo das expectativas e vendo este artigo da Automotive News as coisas não estão nada fáceis, para além das metas de vendas não atingidas, clientes insatisfeitos, têm algumas fábricas com problemas de qualidade e até absentismo dos trabalhadores

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Alfa Romeo tiene 1000 días.

Alfa Romeo puede tener los días contados.
El objetivo es 300.000 unidades anuales vendidas para dentro de poco más de dos años y el regreso exitoso al mercado estadounidense.
El grupo Fiat,y más concretamente su CEO Sergio Marchionne, le ha dado un plazo perentorio de 1.000 días para recomponer la imagen de la alicaída marca deportiva italiana.
Con pérdidas de más de 200 millones de Euros anuales, modelos que no se venden y con un bajo nivel en calidad, el desafío de Alfa es recomponer su imágen antes de mediados de 2010, año de su centenario.
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De Meo's new task: Fix ailing Alfa

Analysts doubt anyone could double sales at Fiat-owned sports car brand by 2010
TURIN -- Luca De Meo is used to tough assignments from his boss. In 2004, Fiat group CEO Sergio Marchionne asked the then-37-year-old executive to turn around the struggling Fiat brand.

De Meo succeeded.

Marchionne’s newest task for De Meo appears to be even more daunting. The new Alfa CEO must double the struggling carmaker’s sales to 300,000 units by 2010.

Making things even tougher for De Meo is that Alfa’s main plant will be shut down for the first two months of the year. That means production could drop to 140,000 this year.

De Meo is the first person to run all of Fiat Group Automobiles’ main brands -- Fiat, Alfa and Lancia -- at some point in his career.

“Alfa Romeo is clearly a great challenge. There are difficulties, but also opportunities ahead -- and I am optimistic by nature,” De Meo told Automotive News Europe in an interview.

Bad results
Alfa’s operating loss has been shrinking
2007: €220 million
2006: €250 million
2005: €280 million
Source: Analyst estimates




De Meo’s doubters

Marchionne, who appointed De Meo to run Alfa in December following the resignation of Antonio Baravalle, said, “The commitment, passion and determination with which Luca De Meo faces great challenges is the best guarantee for Alfa Romeo’s relaunch plan.”

Analysts, many of whom didn’t think that De Meo could fix Fiat, doubt that Alfa Romeo’s sales goal can be reached by 2010.

-- “I do not think even Marchionne still believes this target is achievable. The new management and financial resources he is pouring in demonstrates he knows he needs much more to take Alfa there,” said Max Warburton, European auto analyst at UBS’ office in London.

-- “We believe this target will be very hard to reach, as the new product plan for Alfa Romeo features a new B-segment car, but the launch of the new 149 (expected to be the brand’s top seller) has been postponed until 2009, and the Alfa 159 is performing below expectations,” said Marco Cristofori, an equity analyst at Cheuvreux in Milan.

-- “We see Alfa at 250,000 units by 2010, but generating just 3 percent in operating margin, thus well below Fiat Group Automobiles as a whole, for which Marchionne had set a 4.5 percent to 5.3 percent margin target for 2010,” said Jens Schattner, senior analyst at Oppenheim Automotive Research in Frankfurt.

Despite the doubts, Marchionne told ANE last month that he will not change his targets for Alfa Romeo.



The other challenges

Boosting sales to 300,000 is not the only target De Meo has been asked to achieve. He also is expected to make the chronic money loser profitable.

Fiat Group Automobiles does not report individual results for its brands, but financial analysts polled by ANE say Alfa loses about €1 million per working day.

De Meo starts his tenure at Alfa at a rough time. The automaker’s plant in Pomigliano d’Arco, southern Italy, will be closed January and February.

Pomigliano, which makes the Alfa 147, 159 sedan, 159 Sportwagon and GT coupe, accounts for 91 percent of Alfa’s output.

The shutdown will cost Fiat €40 million in missed revenues.

In addition, parent Fiat will pay €70 million to update the plant’s assembly lines and retrain its 5,000-person staff.

The plant will switch to Fiat’s so-called World Class Manufacturing system. It is the automaker’s interpretation of Toyota’s legendary Toyota Production System.

The aim of both systems is to reduce waste, cut costs and improve quality.

The automaker does not comment on the performance of individual plants, but sources say Pomigliano ranks as one of the company’s worst factories. It is plagued by absenteeism and erratic quality -- on average each vehicle made in Pomigliano has more than 10 defects, sources say.

Alfa’s problems
Some of the issues De Meo faces
-- Main plant closed until March
-- Losing €1 million a day
-- Poor sales of the 159
-- Bad results in customer polls




Unsatisfied customers

Fiat is not satisfied with the quality of the models built in the plant. Neither are customers. Alfa Romeo scored below the industry average for customer satisfaction in surveys done by J.D. Power and Associates for Germany, France and UK this year.

In the UK, Alfa ranked 31st out of 33 brands.

While De Meo waits for production to resume in Pomigliano he will work on the marketing strategies for the launch of the Alfa Junior small car and automaker’s return to the US.

The Junior, a three-door hatchback based on the Fiat Grande Punto, is Alfa’s first small-segment car. It will compete against the Mini when sales start in September.

De Meo, who also is Fiat group’s chief marketing officer, successfully positioned the new Fiat 500 as an upscale minicar.

With the Junior, he must find a way to keep sales high without hurting the car’s profit margin.

Alfa wants to sell 75,000 Juniors a year. The sales goal for the last four months of this year is 15,000 to 20,000 sales.

Marchionne told ANE last month that 20,000 units will not be enough for Alfa to make a profit.
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De onde foi retirado este texto?Cump
 
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dio disse:
Essa "noticia" é muito estranha. :confused:

Quando todo o Grupo Fiat apresenta resultados magnificos, aparecem "noticias" destas...

As vendas da Alfa Romeo tem subido continuamente desde 2005, no entanto o lucro desce?

A Alfa Romeo faz confusão a muita gente... todos a querem ver morta e enterrada....[:D]

http://www.fiatgroup.com/main.php?w=KT931V4GE31SMLM21HAE&tl=Azionisti Investitori&gs=Presentations


cumps,
[dio]
Clique para expandir...


o Grupo todo apresentou bons resultados , a Alfa não alias a ALfa nem declara oficialmente os seus resultados , infelismente a noticia é verdadeira e corresponde à verdade.
 
"...But the prize for swivel-eyed lunacy goes to Alfa Romeo, which has just started to build its new £100,000 8C. What this is, most of all, is a public-relations exercise. Only 500 will be made, and the idea is that we all gasp with admiration at Alfa’s genius. You’d imagine, then, that it would be keen for the likes of me to have a go, so that I can tell the world just what a marvellous car it’s created. Sadly not. It says all 500 have been sold already, mostly I suspect to people who’ll simply lock them away in air-conditioned bunkers and never drive them.
Shame, because this is the car I was most looking forward to driving in 2008. First, it’s an Alfa Romeo, which, if you’re a disciple of all things motoring, is like the love child of every god there ever was. Lamborghinis are all right if you want to show off. Alfas are for people who don’t.
Second, this is one of the most beautiful cars I’ve ever seen. Ferrari, of late, has forgotten the importance of style. Its cars are no longer pretty. This is. So pretty in fact that in metallic cherry red, on 20in wheels, it makes my hair start to itch and my knees stop working properly.
And then, to justify the price tag, there is the technology. It has the same 450bhp 4.7 litre V8 that you’ll get in Maserati’s new coupé, and the body is made from carbon fibre and draped over a steel spine. The result is strength, lightness and speed. Sure, Nissan’s GT-R will be faster, but that’s like being married to Keira Knightley and then being jealous of someone who’s married to a horse with a first from Oxford.
Inside, you have carbon fibre seats clad in Ferrari leather, simple old-fashioned dials and a sense that all is well in your little world. This could be one of the great cars. Designed by enthusiasts and styled by gods. It’s only a shame I’ll probably never find out because it’s being marketed by absolute morons...."

Jeremy Clarkson, in Sunday Times

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Um dos primeiros 8C a ser entregue e, tal como seria de esperar, fechado numa garagem de coleccionador.
 
Os prejuízos já se conheciam, agora este tipo de falhas continuas em produção é que são extremamente desprestigiantes.

The automaker does not comment on the performance of individual plants, but sources say Pomigliano ranks as one of the company’s worst factories. It is plagued by absenteeism and erratic quality -- on average each vehicle made in Pomigliano has more than 10 defects, sources say.
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Quando aqui se fala de media, imagino as favas que podem calhar a alguns compradores...
 
Sim a Alfa Romeo está a dar prejuízo, juntamente com a Lancia. Mas isto já era conhecido. Agora o problema não é o 159 (80 mil unidades ano) mas sim o Brera que está a vender menos que o esperado. Além disso a restante gama está há muitos anos no activo e isso reflecte-se obviamente nas vendas. Portanto esta notícia não se reveste de nenhuma novidade! Em termos de qualidade acho que é um erro estarmos a dizer que os novos alfa não a tem. Já chega dessa conversa...
 
rogerAjacto disse:
Ouvi falar que o Brera perdeu 70kg apenas com a mudança do fornecedor de Aço do chassis.

O que sabem sobre isso?
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Sim, estima-se uma perda de cerca de 70 Kg, porventura mais no Q4, para o MY2008 do Brera e do 159. O 159 (julgo que o brera também) contará já com este novo aço a partir de Março, data de reabertura da fábrica que encerrou em finais de Dezembro.
 
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