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[h=2]Audi’s new design strategy sees the light[/h]Posted by Owen Ready November 19th, 2014
Although the LA show’s first proper press day is underway, significant world debuts are relatively few and far between. However, regardless of the event, Audi’s Prologue concept would be a stand-out.
The show-car indicates the design direction that Audi’s new chief of design, Marc Lichte, is in the process of instigating. He’s been in post since 1 February, but told Car Design News that he began work on a proposal for the next A8 three months before he moved from VW to Audi.
On his second day in the top job, Lichte’s A8 was chosen from five proposals, and since then, he’s gone on to sign-off the exterior and interiors of the next A8, A7 and A6. The Prologue is an amalgam of themes we’ll see on these cars.
Work began on the show-car four and a half months ago, and a single, full-size clay was made. Its nose is dominated by a new interpretation of the single-frame grille. It’s the same height as today’s A8, but much wider. Notable is the fast angle of the frame’s upper corners, which still allow relatively large lamps to be fitted. This treatment will be used on Audi’s forthcoming upscale cars, while the A1 he’s currently working on will have a more different character to now, with one of Lichte’s key aims being to better differentiate each model line from today.
He adds that to him, “Quattro is Audi” and that represents a major point of difference from its predominantly rear-drive competition. For that reason there’s considerable real estate placed above each wheel, to reinforce the all-wheel drive message.
Despite the show-car’s short gestation, the details are impressive. The curved rear screen is positive, yet becomes negative as it meets the trunk lid’s leading edge. This allows the car to have a coupe-like C-pillar, but a large trunk opening, too. The thin LED strip that runs across the tail is a modern, predictably precise nod to historically significant Audis like the RS2.
The fuel filler is noteworthy, too. So that the shutline doesn’t spoil the crease above the rear wheel, the cap has been moved up into the right-hand C-pillar, and opens electronically, like a garage door.
Inside, the stacked horizontal lines of the IP are key. Lichte says the distance between each passenger is key to the feeling of space and modern luxury he’s seeking, and horizontal forms that aren’t interrupted by buttons or air vents reinforce this theme.
Tech highlights include a triple-mirrored version of the TT’s TFT gauge pack, which gives impressive 3D graphics, and a passenger-side screen that can send images or commands to the driver’s screen. However, the real breakthrough, and Lichte’s favorite feature of all is the center screen.
Press the start button – one of very few in the car’s cabin – and the screen bends upward to an angle of around 60 degrees. It’s a flexible glass touchscreen that contains the HVAC functions, and works even when bending. The tech is sourced from Samsung, and is part of an exclusive deal that Audi’s technical development board member, Dr. Ulrich Hackenberg, has negotiated.
Lichte is rightly proud of his self-proclaimed “first baby”. Its evolution of current forms, awareness of the right retro influences and devastating tech feel indicate that Audi design is set to accelerate under his command.
Tom Phillips
Não há é sucessor para o A2.
Nem deveria, mas vai acontecer mais cedo ou mais tarde. Dificilmente a Audi será capaz de fazer alguma coisa que realmente honre o original.